Sales and Marketing


The Sales activity in BizDev includes defining and implementing an effective sales plan for the company’s products and services. O’Carroll BizDev provides a ‘’hands-on’’ sales function in identifying key target customers in selected technology markets and driving to convert maximum opportunities to business. In addition, a solid opportunity pipeline is developed and managed

  • Sales Strategy and Sales Plan development.
  • Research, prospect and qualify new business opportunities with existing and new customers.
  • Customer engagements and driving sales opportunities to closure.
    • Value-based-Selling , maximise the revenue from each deal.
    • Solution Selling , propose the optimal solution for the customer.
    • Recurring Revenue Business Model, achieve growth and longevity in recurring revenue deals.
  • Opportunity Pipeline development and management.
  • Build and leverage relationships founded on trust and integrity to facilitate growth with customers.
  • Develop direct and indirect sales channels.
  • Work to an effective Sales Process.


The Marketing activity in BizDev includes defining and implementing an effective marketing plan for the products or services. O’Carroll BizDev provides a “hands-on” marketing function in creating market awareness of the company’s products and services and access to key customers and selected technology markets.

  • Marketing Strategy and Marketing Plan development
  • Creating market awareness via:
    • Website
    • Digital Marketing
    • Events
    • Partnerships
  • Enabling access to local and international markets.